Why You Should Send Regular Status Update Emails to Your Network (Even If No One Responds)
External Networking
A mutual colleague introduced me to Julie, a prominent local investor in the Seattle tech startup community. We met once in person almost ten years ago. After that, I sent her my status update emails every six months and more frequently if I was in the midst of a job search. She never responded. On a couple occasions, I considered removing her from my network contacts primarily due to my concern that I was annoying her and cluttering up her inbox. But I kept her on the list rationalizing to myself that she can just ignore the emails. One afternoon - a few years after our first meeting - I ran into Julie at an event where she was a panel speaker. I reintroduced myself and she greeted me with a bright welcoming smile. She also said that she enjoyed reading my update emails. My heart (and confidence) leaped with joy!
Note: It takes so little to encourage each other. Let’s do it more often!
I remember this interaction every time I send a status update email. They may read it but don’t respond particularly if there is no direct question or request. Despite the lack of response, the email is still achieving my objective that my network remembers me when they become aware of opportunities.
In contrast to my status update emails during a job search, the semi-annual status update emails are meant to inform my network of my current job status, achievements, and notable personal developments. It serves as a reminder of my capabilities and relevant experiences.
I send every email individually. I personalize the first paragraph based on LinkedIn posts, recent news, or any other interesting tidbit that fosters connection.
This step in nurturing my network is absolutely critical, but often neglected. My network has been so good to me and it is important to maintain communication particularly when I am not making a request.
Here is an example status update:
Happy new year!
<Personalized sentence or two here>
I have had a productive and impactful six months at WatchMeGrow as their first CFO.
So far, I have:
Implemented SEC compliant financial reporting - Converted from cash basis to US GAAP compliant financials; Implemented Sage Intacct ERP with integrations to SalesForce, Avalara and Ramp.
Instituted metrics driven culture - Built first ever annual budget in 20 year history; Cascaded company objectives to team and individual objectives; Implemented annual performance review.
Transformed employee engagement - Initiated quarterly All Hands meeting to review company performance and objectives; Implemented 401k benefit plan; Expanded employee benefits program.
Most importantly, I am proud of the relationship that I have built with our CEO. He built this company over the last twenty years and he has appreciated my perspective from building SaaS companies. His knowledge of our customers and my experience scaling tech companies positions us well to make decisions and build the team to meet our ambitious goals for 2025.
Thank you for following my journey!